“Tap a button, get a ride.” That almost comically simple idea would lead to the origin of Uber in 2008.
Hundreds of startups globally have tried to surf in its wake by positioning themselves as ‘Ubers’.’Uber for parking’. ‘Uber for dog walkers’. ‘Uber for lawyers’. ‘Uber for ice-cream’. ‘Uber for laundry’. ‘Uber for groceries’.
So much so that ‘Uber for X’ was one of the most dominant startup investment themes for a good many years.
But someone forgot to tell one of those startups—Bengaluru-based Dunzo—that ‘X’ was meant to be a stand-in for something specific.