On 8 August 2017, about 200 entrepreneurs’ inboxes lit up with an email from an unexpected sender. It was Amitabh Kant, the chief executive of Niti Aayog, inviting them for a special interaction with Prime Minister Narendra Modi. “I first thought someone was pulling my leg,” says one of the founders who was invited. After Digital India and Start-up India, a new initiative called Champions of Change was floated. Simply put, the Niti Aayog wanted to get itself a room with the vaunted Indian entrepreneurs and hear first hand what they had to offer.
“The general assumption is that one needs a lot of influence to get the audience of the Prime Minister, but here we were almost getting wooed,” adds the founder quoted above.