On 8 August 2017, about 200 entrepreneurs’ inboxes lit up with an email from an unexpected sender. It was Amitabh Kant, the chief executive of Niti Aayog, inviting them for a special interaction with Prime Minister Narendra Modi. “I first thought someone was pulling my leg,” says one of the founders who was invited. After Digital India and Start-up India, a new initiative called Champions of Change was floated. Simply put, the Niti Aayog wanted to get itself a room with the vaunted Indian entrepreneurs and hear first hand what they had to offer.

“The general assumption is that one needs a lot of influence to get the audience of the Prime Minister, but here we were almost getting wooed,” adds the founder quoted above.


Arundhati Ramanathan

Arundhati is Bengaluru-based. She is interested in how people use money in the digital age and how new economies will take shape based on that interaction. She has spent over 10 years reporting and writing on various subjects. Previous stints were at Mint, Outlook Business and Reuters.

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