When the Covid-19 pandemic reached Indian shores, it set off a timer at the country’s grocery stores—a countdown to the expiry of the products on their shelves. With a nationwide lockdown keeping customers away, stores were in danger of seeing inventory turn to waste.
Even when the lockdown lifted, the clock kept ticking. Footfalls simply aren’t what they used to be as India’s Covid-19 case count approaches the two million mark. And with fewer customers thronging stores, perishables are living up to their name.
For health food startup Drums Food International Pvt Ltd, the company best-known for its greek yoghurt brand Epigamia, it has been a massive blow.