When Motorola came to India with the first generation Moto G in late 2013, almost a year after exiting the country, not a single distributor wanted to take a bet on the brand. A team that was being managed from the Motorola London office had reached out to all the big offline channel partners, only to be rejected. Even Google, which had acquired Motorola in 2012, could not lend the estranged smartphone brand some credibility.
Fortunately, for Motorola, Flipkart took a chance on it.
“The offline distributors generally go for portfolio players, meaning the companies, which sell a range of products, to cover themselves.
