to instantly read 150+ free stories & 250-word summaries of all our stories

INSIDE THE EXCLUSIVE DEALS

Of exclusive deals and dire straits

Exclusive smartphone deals for e-commerce firms have become a crucial strategy. To increase sales, and to block competitors. But at what cost?

27/01/17

Moulishree Srivastava

Online channels accounted for 31% of the total smartphone sales in Q3, 2016 in India

Cumulatively, exclusive deals generated about half of the smartphone revenues for e-commerce firms.

Exclusive deals primarily involve negotiations on margins and marketing budget.

The ultimate key to negotiation will be which party has more leverage

Smartphone-ecom1-1920x1353.jpeg

Want to read a free 200 word summary?

When Motorola came to India with the first generation Moto G in late 2013, almost a year after exiting the country, not a single distributor wanted to take a bet on the brand. A team that was being managed from the Motorola London office had reached out to all the big offline channel partners, only…

Read the full story. Subscribe now.

Also read our exhaustive coverage about Smartphones, Future of Retail and Ride Sharing

Why subscribe? Let us explain.

Already Registered?

Related stories

More stories in /Business & /Reportage

See all in Reportage & Science

This story is for subscribers only.
or

Read the full story. Subscribe now.

Also read our exhaustive coverage about Smartphones, Future of Retail and Ride Sharing

Why subscribe? Let us explain.

The selected story is available only for paid subscribers. Might want to change your mind!

Subscribe now

Already Registered?

Questions?

What is The Ken?

The Ken is a subscription-driven media site. We write one story a day (weekdays only). These stories have sharp, original insights on technology, business, science and healthcare from India.

Why do I have to sign up to read your stories?

Our stories are not free. Well, some select stories are. But, a significant part of what we write at The Ken is for subscribers only. We put in a lot of effort and resources in writing our stories and believe that you must pay for good journalism.
Hence, our three plans. 1) The annual membership
2) The free sign up
3) The recurring quarterly subscription

On journalism and why you should pay for it, if you haven’t already seen it, here’s a great explainer from John Oliver.

So, one must pay for journalism?

Yes.

How many stories will I get if I take an annual membership?

790+ stories.

And, in the free sign up?

Four stories every month.

Do I get a refund?

We allow you to sample our journalism for free before signing up, and after you do, we stand by its quality. But we do not offer refunds.

I am not getting my daily emails. Do I have to whitelist emails from The Ken?

An added benefit of your subscription (free/paid) are the daily personalised emails. These emails, at times, might end up in your spam/junk folder due to emojis, attachments or images. In case you’re not receiving these emails, it might help to whitelist us. If the problem still persists, write to us at [email protected].

Why am I unable to access the archives?

Full and unrestricted access to our archives is a feature of our annual membership.

My payment is not going through, what can I do?

Please write to us at [email protected] detailing the payment error or queries.

See all FAQs

    See all results for Ken

    No results found for Ken.