Mid Roll

Coming soon to India: Facebook Watch

Early next year, India’s red-hot digital video scene will see a high-profile entrant—Facebook

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Social networking company Facebook Inc will launch its original video offering ‘Watch’ in India sometime “early next year”, according to multiple industry persons aware of the development. The timeline, they say, could be “anywhere between January and March of 2018.”

Watch, which launched in the United States in August, is considered to be Facebook’s YouTube competitor, with a focus on long-format, premium and professionally produced video content, or what it calls “shows”. These shows, as per sources, are timed anywhere between eight and 20 minutes. In an e-mailed response to

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