“Dream11 brings out the selector in you,” said celebrated Indian cricket commentator Harsha Bhogle in a 2017 advertisement for the fantasy sport company Dream11. It was this advertisement that got Aditya Somani (name changed), a 26-year-old marketing professional, hooked to the platform.

Now you might be wondering why we would change the name of a person for just playing a game. It’ll become clearer as we go on.

Headquartered in Mumbai, Dream11 was officially incorporated in 2007, but it was in 2012 that the company found its true calling, when Harsh Jain and Bhavit Sheth, the longest-serving directors in the firm, decided to pivot to a freemium fantasy cricket game on Dream11.com.

AUTHOR

Sidhartha Shukla

In his earlier stint at Moneycontrol, the website owned by the Network18 group, Sid wrote on cryptocurrencies, cybersecurity, business, and finance. Born in Raipur, Chhattisgarh, Sid has spent most of his life in Jalandhar, Punjab. He has a BSc in Mathematics from St Xavier’s College, Mumbai. Sid is a comic book nerd and a big fan of Alan Moore, Neil Gaiman and Brian Azzarello. He can be reached at sidhartha at the rate the-ken.com

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