Who needs flowers in the middle of a pandemic? That was a hard question to answer for gifting retailer Ferns N Petals, which saw its business fall off a cliff even before the Covid-induced lockdown was put in place. Its network of 400-odd franchises shut down nearly overnight. Desperate for a no-contact gifting option, it came up with a crafty solution—dial-a-guitarist.
It was a special made-for-the-pandemic adaptation. All one needed to do was make a call, and instead of the usual birthday gift, Ferns N Petals would deliver a customised birthday greeting by a guitarist over the phone.