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Finding the Kodak moment

The camera brand synonymous with old-world photography had started fading from our memories, just like pictures from its time. It has now found ways to reconnect with consumers in India, without paying profits much attention

06/07/18

Harveen Ahluwalia

Post bankruptcy protection in 2012, Eastman Kodak, globally and in India, was reduced to an enterprise solution business

Dealing largely with printing and packaging solutions, Kodak India lost touch with consumers

But now, Kodak is looking to win its consumers back with a new range of products from washing machines to smartphones

It could be Kodak’s new India story. Or the final chapter in its hundred-year-old legacy

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Six years ago, in 2012, the world pronounced American photo products company Eastman Kodak dead. “Death of an American Icon”, “What Killed Kodak?”, “The last Kodak moment” the headlines read. The 130-year-old household name, Kodak, they said, was no more. At a given point of time, “every person on this planet owned at least one…

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