to instantly read 150+ free stories & 250-word summaries of all our stories

Photo-05-07-18-9-02-52-PM-1920x1080.jpg

Zoom. Focus. Click.

Finding the Kodak moment

The camera brand synonymous with old-world photography had started fading from our memories, just like pictures from its time. It has now found ways to reconnect with consumers in India, without paying profits much attention

06/07/18

Harveen Ahluwalia

Post bankruptcy protection in 2012, Eastman Kodak, globally and in India, was reduced to an enterprise solution business

Dealing largely with printing and packaging solutions, Kodak India lost touch with consumers

But now, Kodak is looking to win its consumers back with a new range of products from washing machines to smartphones

It could be Kodak’s new India story. Or the final chapter in its hundred-year-old legacy

Want to read a free 200 word summary?

Six years ago, in 2012, the world pronounced American photo products company Eastman Kodak dead. “Death of an American Icon”, “What Killed Kodak?”, “The last Kodak moment” the headlines read. The 130-year-old household name, Kodak, they said, was no more. At a given point of time, “every person on this planet owned at least one…

Read the full story. Subscribe now.

Also read our exhaustive coverage about Future of Retail, Ride Sharing and Oyo

Why subscribe? Let us explain.

Already Registered?

Related stories

More stories in /Business & /Reportage

See all in Analysis, Reportage, Startups & Technology

This story is for subscribers only.
or

Read the full story. Subscribe now.

Also read our exhaustive coverage about Future of Retail, Ride Sharing and Oyo

Why subscribe? Let us explain.

The selected story is available only for paid subscribers. Might want to change your mind!

Subscribe now

Already Registered?

Questions?

What is The Ken?

The Ken is a subscription-driven media site. We write one story a day (weekdays only). These stories have sharp, original insights on technology, business, science and healthcare from India.

Why do I have to sign up to read your stories?

Our stories are not free. Well, some select stories are. But, a significant part of what we write at The Ken is for subscribers only. We put in a lot of effort and resources in writing our stories and believe that you must pay for good journalism.
Hence, our three plans. 1) The annual membership
2) The free sign up
3) The recurring quarterly subscription

On journalism and why you should pay for it, if you haven’t already seen it, here’s a great explainer from John Oliver.

So, one must pay for journalism?

Yes.

How many stories will I get if I take an annual membership?

845+ stories.

And, in the free sign up?

Four stories every month.

Do I get a refund?

We allow you to sample our journalism for free before signing up, and after you do, we stand by its quality. But we do not offer refunds.

I am not getting my daily emails. Do I have to whitelist emails from The Ken?

An added benefit of your subscription (free/paid) are the daily personalised emails. These emails, at times, might end up in your spam/junk folder due to emojis, attachments or images. In case you’re not receiving these emails, it might help to whitelist us. If the problem still persists, write to us at [email protected].

Why am I unable to access the archives?

Full and unrestricted access to our archives is a feature of our annual membership.

My payment is not going through, what can I do?

Please write to us at [email protected] detailing the payment error or queries.

See all FAQs

    See all results for Ken

    No results found for Ken.