Six years ago, in 2012, the world pronounced American photo products company Eastman Kodak dead. “Death of an American Icon”, “What Killed Kodak?”, “The last Kodak moment” the headlines read. The 130-year-old household name, Kodak, they said, was no more.
At a given point of time, “every person on this planet owned at least one Kodak product”, Jamil Abu-Wardeh insists. Abu-Wardeh is the vice-president of brand licensing partnerships and innovations at Eastman Kodak. “It wasn’t that long ago, and India was a significant part of the Kodak universe,” he adds.
Established in 1888, Kodak sold cameras, film rolls and then, colour films.