Let’s begin this story with a simple assertion: Netflix, the global video streaming company worth over $150 billion, is a shy company. It does not like talking about itself, in specifics or in financial numbers.

For a company which has its entire business model riding on subscriptions, Netflix will not tell you which are the company’s most popular shows. It made a surprising exception in January this year, 22 years into its existence, when it said that the Hollywood actress Sandra Bullock-starrer movie Bird Box was watched by 80 million households in the first four weeks of it being released.