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Flipkart’s struggles to match Amazon’s catalogue

In 2019, Flipkart tasked 18 seller acquisition teams with one job—onboard Amazon sellers and products. A year later, the project is on life support, dogged by claims of compliance breaches and a lack of traction

03/02/20

Abinaya Vijayaraghavan

Flipkart and Amazon dominate Indian e-commerce and while it is often a neck to neck race, Amazon has a product catalogue and sellers that far outweigh its rival's

Walmart-owned Flipkart gave its Seller Acquisition Teams a mandate to onboard Amazon products and sellers to bridge the gap in selection

But 11 months in, the project ran into compliance issues and a lack of demand for the products that were brought on board

This led to 40 workers being asked to go on a 2-week leave after handing over their laptops, while the project itself is likely to be stopped

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