The past decade has practically been a whole lifetime for e-commerce in India.

Right from birth to baby steps to exponential rises to pivots to crashing halts—to even buyouts. Indian e-commerce—both in terms of Indian companies and companies that have entered India—though big on drama, still only make up 3% of India’s $650-billion retail industry.

Three percent. Why should a 3% market share matter?

Because within retail, e-commerce has occupied the limelight over the last 10 years. According to the India Brand Equity Foundation (IBEF), India has been the fastest growing market for the sector, and will grow at an almost implausible 51% rate.

AUTHOR

Durga M Sengupta

Durga edits stories from the Bengaluru office. While she's part of the desk team, she also commissions stories and art at The Ken. Originally from Delhi, she's worked at publications like HT and Catch News. If you are looking to contribute, reach out.

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