October 27 was not a business-as-usual day for Mother Dairy milk vendors. For over four decades, the milk trucks had been bringing the same homogenised toned milk and refilling the bulk vending machines in the National Capital Region. On that Thursday morning, they were told that the milk was different. The look, taste and price were the same but a poster next to the vending machine explained that the milk was enriched with extra vitamins.
The Floodgate of Food Fortification
The wealthy, who may not be aware, and the poor, who cannot afford—both need more nutrition on their plate. But not at the expense of actual food
FSSAI is convinced that Mother Dairy, may have become the first company to use the logo but it certainly won’t be the last
Micronutrient deficiency is widespread, cutting across the rural-urban and rich-poor divide in India
Nutrition foods, beverages and supplements are a Rs 17,000-18,000 crore market, of which fortified foods and beverages make the largest segment, at over 50%
The conundrum is that fortification requires centralisation and contractual arrangements — both practices violate Supreme Court orders