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Endangered Panda

After the acquisition music stops, an identity crisis: Foodpanda inside Ola

Is there a large market for a fourth food delivery company in India after Swiggy, Zomato and UberEats. Ola believes there is, and Foodpanda is the answer.

05/11/18

Salman SH

Food delivery company Foodpanda was a pioneer in the space but has now been upstaged by rivals Swiggy and Zomato  

After multiple acquisitions, as both acquirer and acquiree, it’s now owned by ride-hailing market leader Ola

With $200M in publicly committed funding and big guns from McKinsey, Foodpanda is struggling to match soaring demand with supply

In addition to execution challenges, Foodpanda needs to arrive at a clear customer value proposition

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For a while now, food delivery startup Foodpanda’s Viman Nagar office in Pune has felt more like a fortress than your run-of-the-mill workplace. At its entrance, a group of bouncers stand guard. Their task is simple: keep the company’s delivery executives—yes, its own employees—from entering the building.

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