In what is already a tumultuous journey, founders leaving the companies they started are events that inevitably shake up startups. And the reason they choose to leave also says a lot about the state of the company. Based on why a founder chooses to go, one could say he or she pulled:

A ‘Travis Kalanick’ or a ‘Binny Bansal’: When a founder has been found guilty of misconduct as in the case of the Uber CEO or the Flipkart CEO


A ‘Jack Dorsey’: For non-performance, like when the Twitter CEO was fired in 2008 for spending too much time on his hobbies (he re-joined the company three years later as executive chairman) rather than running the company


An ‘Elizabeth Holmes’: A founder whose string of lies and web of fraud gets discovered, leading to their resignation, much like the Theranos CEO.


A ‘Rahul Yadav’: For all the times founders have had to leave after a conflict with their co-founders or board, much like the CEO.

While Abhijit Bose’s exit is unlike any of these tabloid-friendly examples, it is unusual, minus the drama. An ‘Abhijit Bose’ would work for when a founder leaves his company—one which still has a lot of growing to do, one that has raised $51 million in venture capital money—for an important position at a top multinational.

In most scenarios, companies have a sense of what is about to come. A growing pile of complaints, flurry of notices and inspections, or just simmering resentment. But that didn’t happen with Bose, the co-founder and CEO of Ezetap, an offline digital payments company. Over the course of four rounds, Ezetap has brought on board seven venture capitalists, including blue-blooded investors like Chamath Palihapitiya of Social Capital, Prime Venture Partners, who were early backers of the company, and most recently, Jonathan Soros-owned JS Capital.

It is not common for a founder to even consider going for a job interview. “It is a one-off event. There is no playbook for something like this,” admits Sanjay Swamy, who wears the dual hat of not only being the co-founder of Ezetap, but also the co-founder of investor Prime Venture Partners. The unusual event of Bose’s exit has only one explanation. That it was WhatsApp that was calling. As Bose puts it, “When WhatsApp says let’s just meet, you meet.”

WhatsApp > Ezetap

WhatsApp directly approached Bose. The Facebook-owned messaging app had created the India head post in April 2018, at a time when the messaging app was facing pressure from the government to act, following a spate of mob lynchings that were fuelled by texts on the messaging app.

Amit Lakhotia, former vice president at Indonesian online marketplace Tokopedia, and Kunal Shah, former founder of wallet company Freecharge, were approached for the position.


Arundhati Ramanathan

Arundhati is Bengaluru-based. She is interested in how people use money in the digital age and how new economies will take shape based on that interaction. She has spent over 10 years reporting and writing on various subjects. Previous stints were at Mint, Outlook Business and Reuters.

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