Six-year-old English learning platform Enguru has an enviable advantage over many other edtechs. In 2018, less than a year after securing a modest $2.5 million equity investment from the Michael and Susan Dell Foundation, it found a home on the JioPhone, Reliance Jio’s sub-$16 feature phone. It was a match made in heaven—JioPhone’s target demographic is low-income, first-time internet users, the exact audience for whom learning English is aspirational.
Front and centre
Gradeup, Lido, Enguru go from niche to norm
Niche and medium-sized edtech businesses have a tidal wave of new users and in the offing is a combination of new products and business model pivots. But the threats of big edtech and an unstable investor market are always around the corner
Smaller, niche edtech firms are emerging from the shadows of big players like Byju's and Vedantu to claim new territory
Enguru saw a 200% spike in attendance in two weeks; customer acquisition cost for Lido Learning plummeted by 50%
They’re adding new products, online pivots and fresh subscription plans to their offers to retain their user base
But niche edtech can’t really topple the existing hierarchy, say VCs. Especially not in this fundraising environment