Six-year-old English learning platform Enguru has an enviable advantage over many other edtechs. In 2018, less than a year after securing a modest $2.5 million equity investment from the Michael and Susan Dell Foundation, it found a home on the JioPhone, Reliance Jio’s sub-$16 feature phone. It was a match made in heaven—JioPhone’s target demographic is low-income, first-time internet users, the exact audience for whom learning English is aspirational. 

With the JioPhone outselling outselling The New Indian Express Jio feature phones sold more than smartphones in 2018 Read more  smartphones in 2018, Enguru rapidly grew to a solid base of 35 million users.

AUTHOR

Olina Banerji

Based in Delhi, Olina writes about mega-trends in urban mobility, education, skilling and the environment, with a focus on how institutions and innovations can help cities grow sustainably. She is a graduate of the London School of Economics, and has worked previously with India Today and global non-profit Ashoka.

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