Anything.0 is a cliche. But somehow the technology industry refuses to give up on it. And so, sticking to tradition, on Tuesday at a glitzy event in Mumbai, Kishore Biyani, the founder of Future Group—one of the largest brick and mortar retail companies in India—said that Future Group is ushering in Retail 3.0. Any discussion on anything.0 isn’t possible without understanding what the previous .0 stood for, and why it was relegated to obscurity. Also fondly called, the old way of doing things.
To Biyani’s mind, Retail 1.0 stood for the brick and mortar retail store.