to instantly read 150+ free stories & 250-word summaries of all our stories

Two roads

Future Group in tow, Fonterra wants to do what Danone couldn’t

In 2018, French dairy major Danone exited the Indian dairy market by selling its yoghurt facility. A year later, another foreign dairy major—New Zealand’s Fonterra—thinks it can do what Danone wasn't able to

19/07/19

Ruhi Kandhari

Fonterra, the world’s fifth largest dairy company, launched three products in India in June

This comes less than a year after global dairy major Danone had exited from Indian dairy market

Fonterra’s strategy is poles apart from Danone. It has a tie-up with FMCG company Future Consumer and has outsourced manufacturing

Will Fonterra go one better than Danone or suffer a similar fate?

yoghurt-3476608_1920-1920x1280.jpg

Want to read a free 200 word summary?

The parallels between French food multinational Danone S.A. and New Zealand-based dairy cooperative Fonterra are striking. Both are leading players globally in dairy—Danone is the world’s third largest dairy company, while Fonterra is the fifth largest. Both companies also entered the Indian dairy market in the same way. Danone made its debut in the Indian…

Read the full story. Subscribe now.

Also read our exhaustive coverage about Future of Retail, Ride Sharing and Oyo

Why subscribe? Let us explain.

Already Registered?

Related stories

More stories in /Analysis & /Business

See all in Business & Reportage

This story is for subscribers only.
or

Read the full story. Subscribe now.

Also read our exhaustive coverage about Future of Retail, Ride Sharing and Oyo

Why subscribe? Let us explain.

The selected story is available only for paid subscribers. Might want to change your mind!

Subscribe now

Already Registered?

Questions?

What is The Ken?

The Ken is a subscription-driven media site. We write one story a day (weekdays only). These stories have sharp, original insights on technology, business, science and healthcare from India.

Why do I have to sign up to read your stories?

Our stories are not free. Well, some select stories are. But, a significant part of what we write at The Ken is for subscribers only. We put in a lot of effort and resources in writing our stories and believe that you must pay for good journalism.
Hence, our three plans. 1) The annual membership
2) The free sign up
3) The recurring quarterly subscription

On journalism and why you should pay for it, if you haven’t already seen it, here’s a great explainer from John Oliver.

So, one must pay for journalism?

Yes.

How many stories will I get if I take an annual membership?

824+ stories.

And, in the free sign up?

Four stories every month.

Do I get a refund?

We allow you to sample our journalism for free before signing up, and after you do, we stand by its quality. But we do not offer refunds.

I am not getting my daily emails. Do I have to whitelist emails from The Ken?

An added benefit of your subscription (free/paid) are the daily personalised emails. These emails, at times, might end up in your spam/junk folder due to emojis, attachments or images. In case you’re not receiving these emails, it might help to whitelist us. If the problem still persists, write to us at [email protected].

Why am I unable to access the archives?

Full and unrestricted access to our archives is a feature of our annual membership.

My payment is not going through, what can I do?

Please write to us at [email protected] detailing the payment error or queries.

See all FAQs

    See all results for Ken

    No results found for Ken.