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Two roads

Future Group in tow, Fonterra wants to do what Danone couldn’t

In 2018, French dairy major Danone exited the Indian dairy market by selling its yoghurt facility. A year later, another foreign dairy major—New Zealand’s Fonterra—thinks it can do what Danone wasn't able to

19/07/19

Ruhi Kandhari

Fonterra, the world’s fifth largest dairy company, launched three products in India in June

This comes less than a year after global dairy major Danone had exited from Indian dairy market

Fonterra’s strategy is poles apart from Danone. It has a tie-up with FMCG company Future Consumer and has outsourced manufacturing

Will Fonterra go one better than Danone or suffer a similar fate?

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The parallels between French food multinational Danone S.A. and New Zealand-based dairy cooperative Fonterra are striking. Both are leading players globally in dairy—Danone is the world’s third largest dairy company, while Fonterra is the fifth largest.

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