On a white-hot skillet in a kitchen populated by burger buns, mayonnaise, lettuce, and tomatoes sit two patties made by a company that just left cab company Uber in the dust. If we eat with all our senses, then the patties’ meaty char, intense sizzle, and saliva-inducing aroma are banquets unto themselves. And it’s primarily for these reasons that plant-based meat company Beyond Meat is now the best initial public offering (IPO) in the US in 2019.

AUTHOR

Roshni Nair

Roshni P. Nair joins us from Reuters, where she was an online producer. With a background in weekend features at Hindustan Times and DNA, Roshni has written on subjects ranging from India’s amateur UFO investigators to the provenance of sambhar. When not pursuing story ideas, she enjoys reading, making a great cuppa adrak chai, playing with street dogs, and avoiding large gatherings. Roshni will work out of Mumbai and can be reached at roshni at the rate the-ken.com

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