In December 2016, one particular acquisition slid past most of mainstream media’s eye in India. It was a small deal, after all, just $8.5 million. Starbreeze Studios, a Swedish game developer, acquired Dhruva Interactive, a 20-year-old gaming services company. $8.5 million isn’t a lot of money, so it is easy to brush it off as a small deal. Except, if you think about the kind of company that Dhruva is and the business it is in, you will probably appreciate it a little more.
A game with no winners
Dhruva Interactive, India’s first gaming company, was a little ahead of its time. Today, even after 20 years, Indian game developers are yet to hit pay dirt
Dhruva began at a time when no one in India was playing PC or console games
Now, Indians are downloading more games, but few pay for them
Game developers are pouring scarce VC money in experiments
Game developers are experimenting creating local content