It’s 8.00 a.m in India and traffic to the Times of India’s website is just warming up. Some visitors have typed its URLs – timesofindia.com or timesofindia.indiatimes.com – into their browsers; some have landed on one of its tens of thousands of pages via a web search; while others clicked through to one of its…

This story is free for all our paid and free subscribers. Please buy one of our paid subscriptions, or sign up for free to read it. If you’re already a subscriber, log in.

AUTHOR

Rohin Dharmakumar

Rohin is co-founder and CEO at The Ken. He holds an MBA from the Indian Institute of Management, Calcutta and an engineering degree in Computer Sciences from the R.V.C.E., Bangalore.

View Full Profile

Sign up to our India edition to read this story instantly

To sign up, you’ll create an account that will give you access to a new free story published once a week and archive of 214+ previously published free stories from our India edition. You’ll also receive one email every morning from us introducing the day’s story.

If you’ve already signed up, just enter your email below or login using Facebook or Google.

Or use your email ID