to instantly read 150+ free stories & 250-word summaries of all our stories

re-moulding

GE startup GenWorks’ rural India healthcare push

For years, medical device makers have tried to take healthcare to the farthest corners of India, where most of the population lives. Most attempts have had little success. Now, GE is giving it another shot

05/12/18

Gayathri Vaidyanathan

Rural Indians do not value healthcare above jobs, education or other priorities

That’s made it difficult for medtech companies to sell to tier 2, 3 and 4 towns

In 2015, GE launched GenWorks, an independent startup that would do only rural India sales

GenWorks has doubled sales for GE in three years, but it needs to ensure recurring revenue to stay in the game

abandoned-alley-alone-761146-1.jpg

Want to read a free 200 word summary?

For about a decade now, the big three medtech companies—Wipro GE Healthcare, Philips Healthcare and Siemens Healthineers—have desperately tried their luck in rural India. And had little success. They’ve made repeated attempts to sell everything from ECGs to X-rays and infant warmers to the rural population. So, when S Ganeshprasad, the then-director at GE, spotted…

Read the full story. Subscribe now.

Also read our exhaustive coverage about Future of Retail, Ride Sharing and Oyo

Why subscribe? Let us explain.

Already Registered?

Related stories

More stories in /Healthcare, /Reportage & /Startups

See all in Business, Reportage & Startups

This story is for subscribers only.
or

Read the full story. Subscribe now.

Also read our exhaustive coverage about Future of Retail, Ride Sharing and Oyo

Why subscribe? Let us explain.

The selected story is available only for paid subscribers. Might want to change your mind!

Subscribe now

Already Registered?

Questions?

What is The Ken?

The Ken is a subscription-driven media site. We write one story a day (weekdays only). These stories have sharp, original insights on technology, business, science and healthcare from India.

Why do I have to sign up to read your stories?

Our stories are not free. Well, some select stories are. But, a significant part of what we write at The Ken is for subscribers only. We put in a lot of effort and resources in writing our stories and believe that you must pay for good journalism.
Hence, our three plans. 1) The annual membership
2) The free sign up
3) The recurring quarterly subscription

On journalism and why you should pay for it, if you haven’t already seen it, here’s a great explainer from John Oliver.

So, one must pay for journalism?

Yes.

How many stories will I get if I take an annual membership?

805+ stories.

And, in the free sign up?

Four stories every month.

Do I get a refund?

We allow you to sample our journalism for free before signing up, and after you do, we stand by its quality. But we do not offer refunds.

I am not getting my daily emails. Do I have to whitelist emails from The Ken?

An added benefit of your subscription (free/paid) are the daily personalised emails. These emails, at times, might end up in your spam/junk folder due to emojis, attachments or images. In case you’re not receiving these emails, it might help to whitelist us. If the problem still persists, write to us at [email protected].

Why am I unable to access the archives?

Full and unrestricted access to our archives is a feature of our annual membership.

My payment is not going through, what can I do?

Please write to us at [email protected] detailing the payment error or queries.

See all FAQs

    See all results for Ken

    No results found for Ken.