Want to read a free 200 word summary?
Create an accountFor about a decade now, the big three medtech companies—Wipro GE Healthcare, Philips Healthcare and Siemens Healthineers—have desperately tried their luck in rural India. And had little success. They’ve made repeated attempts to sell everything from ECGs to X-rays and infant warmers to the rural population. So, when S Ganeshprasad, the then-director at GE, spotted…