Swanky 3,000-odd square foot stores, often housed in upmarket neighbourhoods in big Indian metros; bright, colourful interiors, and even brighter displays. Godrej’s Nature’s Basket (GNB) stores, placed in literal glasshouses, famously catered to the affluent with its gourmet food offerings.
Until it didn’t.
Today, one such outlet located in an upmarket residential locality in Mumbai has reason to be upset. Its average sales per month has dropped by at least Rs 2-3 lakh ($2,900-4,350) compared to three years ago.