Google Cloud India’s “Diversity, Equity and Inclusion” week, which happened last November, began with a session, the substance of which was overshadowed by its symbolism. It involved Paridhi Adani, a lawyer with one of the country’s most prominent law firms, in conversation with the then head of Google Cloud’s India operations, Karan Bajwa. The two speakers represented, arguably, the biggest coup in Google Cloud’s stint on Indian soil; one that was unfolding even as Adani and Bajwa shot the breeze on everything from mental health to parenthood.

According to two executives working closely with Google Cloud Platform (GCP), the cloud services provider was in the final leg of securing a deal with Adani Group—one of India’s largest conglomerates. Paridhi Adani’s husband, Karan, is the eldest son of the group’s chairperson and founder, Gautam Adani. He also serves as the CEO of Adani Ports and Special Economic Zones.

Two months later, in January, Adani Group finally signed on the dotted line in a $20 million deal.

As part of the deal, Google will become the sole provider of cloud infrastructure to the Adani Group. Together, the two teams will build an analytics and data platform. All Adani Group’s new IT applications will be built and hosted on Google Cloud. As the group’s existing IT infrastructure retires, it will be migrated to Google’s cloud platform.

Google engineers will also work with the Group to develop a cloud-based internet of things (IoT) system. This will remotely monitor the group’s assets across its various businesses—from renewable energy to ports—from a single dashboard.

In plain monetary terms, the deal pales in comparison to GCP’s deal with social media platform Sharechat, announced last year. Executives working closely with GCP told The Ken that the Sharechat deal was worth more than $100 million. 

In terms of significance, however, the Adani Group deal is worth a lot more. The public cloud needs (and therefore, spending) of digital native companies like Sharechat far outstrip enterprises, which are gradually moving parts of the tech infra and services to cloud. However, enterprises are a more stable and assured source of business, explained an executive who works closely with professional services firm Deloitte.

More importantly, winning the business of one of India’s largest conglomerates boosts the credibility of GCP, which lags behind its older and more entrenched rivals Amazon Web Services (AWS) and Microsoft Azure.

Reliance-Microsoft pact

In 2019, Microsoft aligned with India’s largest business group Reliance Industries to host Azure Cloud in Jio’s data centres and jointly sell to small and medium enterprise customers

Google Cloud’s R&D team will work with Adani Group to co-develop and productise new cloud applications. These, in turn, will form the fodder for pitches to more such clients, say the executives working closely with GCP.

AUTHOR

Pratap Vikram Singh

Pratap is based out of Delhi and covers policy and myriad intersections with the other sectors, most notably technology. He has worked with Governance Now for seven years, reporting on technology, telecom policy, and the social sector.

View Full Profile

Subscribe to read this story

The Ken is the only business subscription you need. Questions?

 

Premium

  • 5 original and reported longform business stories every week
  • Access to ONLY India edition
  • Close to 250 exclusive stories every year
  • Full access to over 5 years of paywalled stories
  • Pick up to 5 premium subscriber newsletters
  • 4 original and reported longform business stories each week
  • Access to ONLY Southeast Asia edition
  • Close to 200 exclusive stories every year
  • Full access to all paywalled stories since March 2020
  • Pick up to 5 premium subscriber newsletters

Rs. 2,750 /year

$ 120 /year

India Edition
Subscribe Subscribe
Most Asked For

Borderless

  • 8 original and reported longform business stories each week
  • Access to both India and Southeast Asia editions
  • Close to 400 exclusive stories every year
  • Full access to over 5 years of paywalled stories across India and Southeast Asia
  • Unlimited access to all premium subscriber newsletters
  • Visual Stories

Rs. 4,200 /year

Subscribe
 

Echelon

  • 8 original and reported longform business stories each week
  • Access to both India and Southeast Asia editions
  • Close to 400 exclusive stories every year
  • Full access to over 5 years of paywalled stories across India and Southeast Asia
  • Unlimited access to all premium subscriber newsletters
  • Visual Stories
  • Bonus annual gift subscription
  • Priority access to all new products and features

Rs. 8,474 /year

Subscribe
Or

Questions?

What kind of subscription plans do you offer?

We have three types of subscriptions
- Premium which gives you access to either the India or the Southeast Asia edition.
- Borderless which gives you complete access to The Ken across both editions
- Echelon which gives you complete access to The Ken across both editions along with a bonus gift subscription

What do I get if I subscribe?

The Premium edition gives you access to stories in that edition along with any five subscriber-only newsletters of your choice.

The Borderless and Echelon subscription gives you complete access to The Ken across editions and unlimited access to as many newsletters as you like.

What topics do you usually write about?

We publish sharp, original and reported stories on technology, business and healthcare. Our stories are forward-looking, analytical and directional — supported by data, visualisations and infographics. We use language and narrative that is accessible to even lay readers. And we optimise for quality over quantity, every single time.

Our specialised subscriber-only newsletters are written by our expert, award-winning journalists and cover a range of topics across finance, retail, clean energy, cryptocurrency, ed-tech and many more.

How many newsletters do you have?

We are constantly adding specialised subscriber-only newsletters all the time. All of these are written by our team of award-winning journalists on a specialised topic.

You can see the list of newsletters that we publish over here.

Does a Premium subscription to your Indian edition get me access to the Southeast Asia edition? Or vice-versa?

Afraid not. Each edition is separate with its own subscription plan. The India edition publishes stories focused on India. The Southeast Asia edition is focused on Southeast Asia. We may occasionally cross-publish stories from one edition to the other.

We recommend the Borderless or the Echelon Plan which will give you access to stories across both editions.

Do you have a mobile app?

Yes! We have a top-rated mobile app on both iOS and Android which allows you to read on-the-go and has some amazing features like the ability to bookmark stories, save on your device, dark mode, and much more. It’s really the best way to read The Ken.

Is there a free trial?

You can sign up for a free account to experience The Ken and understand our products better. We’ll send you some free stories and newsletters occasionally, and you can access our archive of previously published free stories. You can stay on the free account as long as you’d like.

The vast majority of our stories, articles and newsletters can be accessed only by a paid subscription.

Do you offer any discounts?

Sorry, no. Our journalism is funded completely by our subscribers. We believe that quality journalism comes at a price, and readers trust and pay us so that we can remain independent.

Do you offer refunds?

No. We allow you to sample our journalism for free before signing up, and after you do, we stand by its quality. But we do not offer refunds.

I am facing some trouble purchasing a subscription. What can I do?

Just write to us at support@the-ken.com with details. We’ll help you out.

I have a few more questions. How can I reach out to you?

Sure. Just email us at info@the-ken.com or follow us on Twitter.