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Google India’s experiment to reclaim local search

Its foray into hyperlocal delivery with Areo got everyone excited. Except, it had nothing to do with hyperlocal. Instead, it took first, albeit belated steps, to win local search in India

25/05/17

Venkat Ananth

Google is trying to solve the local search problem differently—i.e., going where the searches are happening, in food and services

Areo is taking aim at the likes of Zomato, since Google will start favouring its own services in search results

Google is trying to onboard as many local businesses as possible in India through its My Business programme. It also brought in Google Flights last year, in a bid to crack the travel search segment

Google’s entry into local search is also expected to shake up the likes of Justdial and AskLaila, which have held fort in this space for over a decade

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Last month, just as the Indian Premier League season was kicking into high gear, Google India released a rather interesting television commercial. It features a couple moving into a new house, and the lady desperate to catch up on some live cricket.

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