Last month, just as the Indian Premier League season was kicking into high gear, Google India released a rather interesting television commercial. It features a couple moving into a new house, and the lady desperate to catch up on some live cricket. But with the television in their apartment not functional just yet, the man tries a rather unusual route. He searches for sweet shops (or halwais) near his new house, on his phone and upon finding one, places an order for 30 samosas, which he offers his neighbours, just so his wife can watch the match.


Venkat Ananth

Venkat is currently in his tenth year in journalism. Prior to The Ken, he was Deputy Content Editor at Mint as part of the newspaper’s digital team. He also wrote in-depth features on the business of sport for the newspaper. His earlier assignments include Yahoo! (as a columnist) and the Hindustan Times, where he began his career. Born in Mumbai, Venkat holds a Bachelor of Mass Media (Journalism) degree from SIES College of Arts, Science and Commerce, Mumbai and a Master of Arts degree in International Studies from Goldsmiths, University of London. He currently resides in New Delhi, where he moved nearly five years ago.

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