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Long may it rain

Google India’s 2017 Focus

Having conquered India’s consumer internet market, Google’s next frontier: Enterprise solutions

05/01/17

Venkat Ananth

Only 32% of SMBs in India were using Google’s digital tools i.e maps and search listing

Google’s next major play in India will be around extending its products to local entrepreneurs, SMBs, and startups

With its active participation in the Digital India programme, Google has managed to carve its own terms of engagement with the government

The government wants them to do more – in areas like smartphone manufacturing, increased localisation and cybersecurity

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Google’s chief executive Sundar Pichai took to the stage on 4 January in New Delhi, and announced two new initiatives — ‘Digital Unlocked’ and ‘My Business Websites’. For the gathered media, this was a departure from Google’s usual big ticket product launches. His audiences were elsewhere, perhaps in the bylanes of Chandni Chowk or even…

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