Google’s chief executive Sundar Pichai took to the stage on 4 January in New Delhi, and announced two new initiatives — ‘Digital Unlocked’ and ‘My Business Websites’. For the gathered media, this was a departure from Google’s usual big ticket product launches. His audiences were elsewhere, perhaps in the bylanes of Chandni Chowk or even Zaveri Bazaar in Mumbai. Pichai, in effect, was addressing the 51 million small and medium businesses (SMBs) in India, who have yet to embrace the internet or go digital.
Long may it rain
Google India’s 2017 Focus
Having conquered India’s consumer internet market, Google’s next frontier: Enterprise solutions
Only 32% of SMBs in India were using Google’s digital tools i.e maps and search listing
Google's next major play in India will be around extending its products to local entrepreneurs, SMBs, and startups
With its active participation in the Digital India programme, Google has managed to carve its own terms of engagement with the government
The government wants them to do more – in areas like smartphone manufacturing, increased localisation and cybersecurity