FOMO

Google wants its share of SHAREit’s sideloading pie

While India’s the country with the most number of annual app downloads from Google’s Play Store, P2P file sharing has kept Google’s visibility of tier 2 and 3 users opaque

28/11/18

Arundhati Ramanathan

Poor connectivity and costly data led to the rise of sideloaded content through apps like SHAREit

With 400 million users in India, SHAREit was a threat to Play Store’s dream of being the sole destination for apps

It also created a blind spot for Google, obscuring its vision of users in tier 2 cities and beyond

Now, Google has forged a partnership with SHAREit, but this doesn’t mean the two have stopped competing

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In the bylanes of Hazaratganj, in Uttar Pradesh’s capital of Lucknow, mobile phone retailer Ganpati Mobile is doing brisk business. Each day, around 300-400 customers walk into its 2,200 square foot shop. But they aren’t all there to purchase cell phones. The store is also where content—from movies to songs and even apps—is exchanged. And…

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