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App Sarkar

Government of India: The world’s biggest App Factory

The Indian government is on a massive mission to build apps. But our analysis of its efforts reveals that in its enthusiasm, it may be putting the app cart before the citizen horse.

17/10/16

Venkat Ananth

Given the structure of the government — horizontal at the central level (ministries, departments) and vertical at the state and the local government level — everyone wants to have their say

The government’s app push comes at a time when countries are looking the other way i.e. they have tried it and discarded it

Even a company with Flipkart’s scale and resources realized that going app-only was sacrificing user reach (which in the government’s case would be, citizen reach)

Apps, government officials believe, serve a completely different cause, or even a completely different audience. Apps even lead to easier recall.

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Have you seen the television advertisements? A few village folk are beaming with pride on how they can now see progress of road construction in their village; peering into a smartphone and feeling like, yay, we have real time information on our fingertips. Well, that ad is all over the place. But, if you haven’t…

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