In the two years and a bit since the official launch of Jio’s telecom services in September 2016, Mukesh Ambani-led Reliance Industries Limited (RIL) has created an 800-pound gorilla. A behemoth with multiple businesses spawning from telecom and thriving off it.

With its free voice telephony and dirt-cheap data—which led to a bloody price war in the telecom sector—Jio has managed to acquire a 23.17% market share in terms of number of customers as of November 2018. Jio is behind Vodafone-Idea (35.94%) and Bharti Airtel (29.17%), according to the Telecom Regulatory Authority of India (Trai).