Grocery retail is a business like none other in India. It’s got large business houses, multinational behemoths, well-funded startups, and millions of resilient neighbourhood stores. And all of them are scrambling for the opportunity to become the destination of choice for a customer’s weekly or monthly shopping. And in a country of nearly 1.4 billion, that opportunity is a gargantuan one indeed.

The pandemic not only made the $460 billion grocery retail market the centre of attention but also made the offline-online binary seem simplistic.

Urban residents walking to the gates of their apartment complexes to collect their online orders became a common sight during the lockdown.

AUTHOR

Seetharaman G

Starting out as a business journalist in 2008, Seetharaman has written about energy, climate change, retail, banking, and technology. He has worked with Business Today, a fortnightly, and the Sunday edition of The Economic Times.

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