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Buy 1 Get 1: Healthcare at Home’s formula for specialty drug delivery

High margins on expensive drugs can not only bring pharmacy and healthcare to the sickbed, they can also make them affordable. A tempting business, but is the Indian market ready for this leap?

16/01/18

Ruhi Kandhari

The specialty drugs segment is growing so fast it’s expected to make up about half of the market in the next two years

The margins in high-value and low-volume specialty drugs delivery are bringing a third of the revenue and more patients for Healthcare at Home

There’s a way for the current Indian in-home healthcare market to add $500 million to deliver specialty drugs via patient assistance programmes

However, it is quite a challenging job to bag contracts and also convince the patient to stay on a drug regimen

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Lalith had to make a tough choice when his mother was diagnosed with breast cancer two years ago. Along with the diagnosis, the Pune oncologist he’d met had handed him a business card that led him to a representative of the pharma major Pfizer.

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