That trendy fitness band. Your last food order from your smartphone. Both innocuous parts of everyday living. But these could soon have a very significant bearing on your life and wallet in a way you may never have imagined—the cost of your health insurance. Yes, in a twist that seems straight out of the Sci-Fi TV series Black Mirror, your insurance premiums could be directly affected by data you would otherwise consider private and unrelated.
Health insurers are coming for your data
Personal health data is invaluable to insurers, and they’re getting creative in their quest for it
India’s health insurers are waking up to the data revolution
Data of more than 450 million lives that are currently covered in India is up for grabs
And insurers are getting creative in their attempts to mine this. Fitbits, gym activity, diagnostics results are all fair game
All this data, they hope, will help them price premiums more effectively. But questions about privacy and quality of data abound