Helpchat's Ouroboros Imperative

If you visit the website of Tapzo, the startup formerly known as Helpchat, you are likely to be greeted by a loading indicator that looks like the infinity symbol. As the page loads, the symbol loops into itself over and over, the symbolic head eating the tail each time over and over again.

Helpchat’s choice of the infinity symbol as the loading bar is an interesting one – the seemingly-incessant looping behavior can easily represent Helpchat itself.

Helpchat

AUTHOR

Sumanth Raghavendra

Sumanth is a serial entrepreneur with more than eighteen years experience in running startups. He is currently the founder of Deck App Technologies, a Bangalore-based startup attempting to re-imagine productivity software for the Post-PC era. Sumanth’s columns appear regularly in leading publications. He holds MBA degrees from the Indian Institute of Management, Bangalore and Thunderbird, The American Graduate School of International Management, USA.

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