If you visit the website of Tapzo, the startup formerly known as Helpchat, you are likely to be greeted by a loading indicator that looks like the infinity symbol. As the page loads, the symbol loops into itself over and over, the symbolic head eating the tail each time over and over again.
Helpchat’s choice of the infinity symbol as the loading bar is an interesting one – the seemingly-incessant looping behavior can easily represent Helpchat itself.
Meet the Ouroboros.
The Ouroboros imperative
The Ouroboros is an ancient mystical symbol of a snake eating its own tail and is often taken to symbolize the eternal cycle, especially in the sense of something constantly destroying and re-creating itself.