Hike is India’s most recent unicorn, reaching the $1 billion valuation mark faster than any of its predecessors.

Yet it is a startup that has hitherto never been covered by the media in any meaningful manner beyond the funding announcements and the hype surrounding the traction it claims to have achieved. The biggest of its claim centres around its user base—around nine months ago, at the time of its last funding round, Hike announced that it had crossed 100 million users.

Today’s story goes one level deeper into Hike’s claims and attempts to understand the actual traction that the company has achieved.


Ashish K. Mishra

Ashish edits and writes stories at The Ken. Across subjects. In his last assignment, he was a Deputy Editor at Mint, a financial daily published by HT Media. At the paper, he wrote long, deeply reported feature stories. His earlier assignments: Forbes India magazine and The Economic Times. Born in Kolkata. Studied in New Delhi – B.Com from Shri Ram College of Commerce, Delhi University. Works out of anywhere, where there is a good story to be told.

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