to instantly read 150+ free stories & 250-word summaries of all our stories

Going Global

A peek into Hotstar’s global ambitions

Star India’s OTT service to become its flagship on-demand video product in international markets

24/04/17

Venkat Ananth

Hotstar has been readying itself for an international launch. It could be as early as June or July this year

The company is currently beta testing its international version and has already begun a soft rollout on Android in the Middle East

It is likely to replicate its Indian content strategy overseas (a mix of cricket and entertainment)

Hotstar will go global with a subscription model, putting all its content behind a paywall

hands-600497_1920-1920x1281.jpg

Want to read a free 200 word summary?

Hotstar, Star India’s over-the-top (OTT) service, has been quietly readying itself for an international launch. According to a company executive familiar with the matter, the launch could happen as early as June or July this year. The executive told The Ken that Star India is yet to finalise the regions for Hotstar’s international debut. Based…

Read the full story. Subscribe now.

Also read our exhaustive coverage about Telecom, Streaming Wars and Hotstar

Why subscribe? Let us explain.

Already Registered?

Related stories

More stories in /Reportage & /Technology

See all in Reportage & Science

This story is for subscribers only.
or

Read the full story. Subscribe now.

Also read our exhaustive coverage about Telecom, Streaming Wars and Hotstar

Why subscribe? Let us explain.

The selected story is available only for paid subscribers. Might want to change your mind!

Subscribe now

Already Registered?

Questions?

What is The Ken?

The Ken is a subscription-driven media site. We write one story a day (weekdays only). These stories have sharp, original insights on technology, business, science and healthcare from India.

Why do I have to sign up to read your stories?

Our stories are not free. Well, some select stories are. But, a significant part of what we write at The Ken is for subscribers only. We put in a lot of effort and resources in writing our stories and believe that you must pay for good journalism.
Hence, our three plans. 1) The annual membership
2) The free sign up
3) The recurring quarterly subscription

On journalism and why you should pay for it, if you haven’t already seen it, here’s a great explainer from John Oliver.

So, one must pay for journalism?

Yes.

How many stories will I get if I take an annual membership?

790+ stories.

And, in the free sign up?

Four stories every month.

Do I get a refund?

We allow you to sample our journalism for free before signing up, and after you do, we stand by its quality. But we do not offer refunds.

I am not getting my daily emails. Do I have to whitelist emails from The Ken?

An added benefit of your subscription (free/paid) are the daily personalised emails. These emails, at times, might end up in your spam/junk folder due to emojis, attachments or images. In case you’re not receiving these emails, it might help to whitelist us. If the problem still persists, write to us at [email protected].

Why am I unable to access the archives?

Full and unrestricted access to our archives is a feature of our annual membership.

My payment is not going through, what can I do?

Please write to us at [email protected] detailing the payment error or queries.

See all FAQs

    See all results for Ken

    No results found for Ken.