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Going Global

A peek into Hotstar’s global ambitions

Star India’s OTT service to become its flagship on-demand video product in international markets

24/04/17

Venkat Ananth

Hotstar has been readying itself for an international launch. It could be as early as June or July this year

The company is currently beta testing its international version and has already begun a soft rollout on Android in the Middle East

It is likely to replicate its Indian content strategy overseas (a mix of cricket and entertainment)

Hotstar will go global with a subscription model, putting all its content behind a paywall

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Hotstar, Star India’s over-the-top (OTT) service, has been quietly readying itself for an international launch. According to a company executive familiar with the matter, the launch could happen as early as June or July this year. The executive told The Ken that Star India is yet to finalise the regions for Hotstar’s international debut. Based…

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