Between 2015 and 2019, 17 online grocery retailers were acquired in India. Startups were swallowed by grocery chains, which in turn were scooped up by bigger retailers. Online sales, super-fast delivery and private labels became the weapons for those with ambitions on India’s burgeoning grocery market—estimated to be worth $550 billion, according to retail consultancy Technopak Advisors. And while the bulk of this consists of kirana (mom-and-pop) stores, with the organised grocery business accounting for just $21 billion, the opportunity for organised grocery retailers is still huge.
Ripe for the picking
How a small, Sikh grocery chain turned Flipkart’s head
With a negative net worth and no presence outside of Bengaluru, grocery chain Namdhari’s Fresh is the unlikely key to Flipkart’s grocery ambitions
Flipkart, India's largest e-commerce firm, has set its eyes on fruits and vegetables
After its re-entry into groceries last year, it is in talks to buy Namdhari's Fresh
On the surface, Flipkart’s interest in Namdhari’s seems like an odd choice
But dig deeper and Namdhari’s appeal becomes very clear