Between 2015 and 2019, 17 online grocery retailers were acquired in India. Startups were swallowed by grocery chains, which in turn were scooped up by bigger retailers. Online sales, super-fast delivery and private labels became the weapons for those with ambitions on India’s burgeoning grocery market—estimated to be worth $550 billion, according to retail consultancy Technopak Advisors. And while the bulk of this consists of kirana (mom-and-pop) stores, with the organised grocery business accounting for just $21 billion, the opportunity for organised grocery retailers is still huge.
Through all the recent upheaval in the space, a little-known grocery chain has chugged along.