It’s barely 2 PM, but the third-floor headquarters of Realme India at Gurugram’s Cyber City is asleep. Literally. Employees, just done with lunch, are dimming the lights for an hour-long post-meal nap—a common practice at most Chinese companies. But while this may give the impression of a lackadaisical company, that couldn’t be further from the truth.
Realme has exploded out of the blocks in India, garnering 7% of the smartphone market since its launch last May. With seven million units sold, according to the company, it is fast encroaching on the market leader and rival budget smartphone specialist Xiaomi’s territory.