It’s a hot Friday afternoon in Gurugram. In a lane curiously called Dalal Street, tucked away into a far corner is a two-storied white and brown coloured building called Bourn Hall Clinic. It is an infertility centre that stands like an oasis—so full of promise, but its sprawling and plush waiting lounge is empty. Save for the receptionist, an assistant and a guard, there is not one patient in there.
How Bourn Hall got knocked down
Babies are a serious business. India’s infertility problem is a Rs 4,500 crore business. But the market is unforgiving to those who failed to get it right the first time, even if they had been the ones to pioneer IVF
Infertility is a sunrise segment within the healthcare sector
Bourn Hall pioneered IVF, but wanted to be the Louis Vuitton of IVF in India
In a country that sought out star doctors, Bourn Hall wanted to be a faceless organisation
The chain is struggling to survive. It went a restructuring of operations to give it a shot at survival