At 11:30AM, the Maruti Suzuki car dealership situated in a plush, central Bengaluru neighbourhood is largely deserted. A salesman follows a lone customer from model to model, switching desperately between persuasion and pleading to end the morning sales drought. Phrases like “great mileage”, “best in class”, and “extra legroom” are all thrown about liberally. It’s a delicate, well-rehearsed dance.
Finally, the customer cracks. The salesman hurries into the manager’s cabin with a yellow file filled with insurance documents. While the customer had signed off on the documents, they hadn’t actually picked an insurer. That part, they left to the manager, with the simple instruction that he pick an insurer who was both easy on the wallet but also reliable.