There is a general sense of reluctance when it comes to electronic payments in the plains of offline retail in India.

Merchants aren’t interested in accepting them, banks aren’t interested in convincing any other than the biggest merchants to accept card payments and most users are not interested in using digital payments for most things.

The government, eager to drive cashless payments, has tried everything.

AUTHOR

Srikanth Rajagopalan

Srikanth has been in the payments, e-commerce, and technology industries for over two decades. He has launched and scaled payments businesses both in large organisations and startups. When not questioning status quo in these industries, Srikanth spends time trying to find the correlation between jazz music and quantum physics.

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