We are in transition. We, as in, the media business.
Globally, the word transition has seen much play by all sorts of media companies to explain what they are up to. Or what they are going to do next. The problem with transition though is that in its garb, everything flies. And sometimes it becomes difficult to distinguish, which is which. Like, where is the value getting created or destroyed? An often used analogy for this is changing engines mid-flight.
A case in point in the Indian media business is HT Media, publisher of the third largest English news daily Hindustan Times by circulation.