Ashish Goel, the CEO of Urban Ladder, is a design geek.
Early in our conversation, we start talking about bookshelves. His eyes light up.
“Bookshelves are unique. There aren’t too many manufacturers who get it right. Especially in India.”
“Yes. One thing people always miss is that to design bookshelves properly, you need to understand books. People always design for the western market—where people predominantly buy hardbacks over paperbacks. In India, it’s the other way around. So you should adjust accordingly. You need to have bookshelves with shelves 9.5 inches tall.