The exact term is more. And everyone wants more of it. Consumers and companies.
E-commerce companies want you to buy more and they want you to buy often. With UberEats in India, Ola’s revival of its food delivery business through Foodpanda, Swiggy’s experiments with new money, and Zomato’s plans to bag more funding, the food tech business is more and more looking like the heydays of 2015. Then there’s the mother of all problems to solve—hyperlocal. Every company worth its salt is after ‘customer delight’, a term commonly used by the e-commerce industry to denote speedy delivery.