Let me tell you a little story on discounts. From the point of view of a company, which, fair to say, got consumed by it. Part, its own. Part, the cut-throat business environment it was in.
In 2015, Stayzilla ran two experiments with discounts. In September that year, it offered discounts for two weeks on almost all the properties listed on the website. “Our booking went up by 80-90% and would have almost doubled had we not closed the programme before the two weeks got over,” says Yogendra Vasupal, co-founder of Stayzilla. “We realised that the majority of the bookings we got—about 60% of them—were made by the hoteliers themselves.”
“One three-room service apartment in Coimbatore made six bookings for the same check-in dates.