Someone you don’t know has a new job. A company you couldn’t care less about is celebrating its 30th anniversary. A creative head at a production house—not in the least your business—is seeking “blessings” for a new project. A video sponsored by a large bank teaches you how to make a great resumé. All par for the course during a typical visit to LinkedIn, the world’s largest professional social network. With each passing day, LinkedIn is rapidly turning into a publishing platform, for both individuals and businesses, that can keep people engaged for increasingly longer.
India is testing LinkedIn’s talent
Only the US accounts for more of LinkedIn’s users than India. Despite this, the world’s largest professional social network can’t seem to get its India pitch right
India is the second largest market for LinkedIn, but it hasn't been able to effectively monetise its user base
HR industry experts say that hawkish pricing and lack of India-specific innovation is hurting LinkedIn
It has launched and discontinued products because of misguided market strategy
With the platform looking to increase engagement, some feel LinkedIn is suffering an identity crisis