“It was the best of times, it was the worst of times…”
These immortal opening lines from Charles Dickens’ A Tale of Two Cities are the best way to describe the opportunity for Indian SaaS startups.
On the one hand the global market for software-as-a-service (where companies purchase business applications not as expensive, high-commitment software but as low-cost, low-risk services delivered through the Internet) is already at a whopping $300 billion today. The companies in this space are collectively valued at over a trillion dollars today. In comparison, the total size of the Indian e-commerce market is currently at just $6 billion by some estimates.