April 2020 was the craziest month in Hari Ganapathy’s entrepreneurial journey. Ganapathy is the co-founder of Indian travel planning firm PickYourTrail. With airlines grounded and hotels shut due to the rapid spread of the coronavirus pandemic, his company’s cancellations went from 2% to 100%, with revenues sinking to zero.

It’s a story that has played out across all companies in the travel sector, from online travel aggregators (OTAs) to hotels to airlines, across India and Southeast Asia.