Aneesh Reddy, the co-founder of Capillary Technologies, is a man in demand these days. Capillary, which offers cloud software as a service (SaaS) for retailers and consumer goods companies, finally rolled out its latest product, and Indian retailers are banging on Reddy’s door to become early adopters. It’s easy to see why it’s caught their attention. The product measures customer demographics—age, gender, and even attire—all via in-store cameras. Eventually, it could also detect repeat customers.
Every move you make, Indian offline retailers will be watching you
Faced with the existential threat of e-commerce, India's brick-and-mortar retailers are turning to surveillance tech to better understand and serve their customers
Indian retailers are increasingly looking at AI solutions to fight the e-commerce onslaught
Companies like Capillary Technologies are developing products that can count footfalls and measure demographics
The idea is to level the playing field against e-commerce companies like Amazon, Flipkart, and soon-to-enter Reliance Jio
From commercial viability to consumer consent, retailers may have a tall task ahead of them