“No one understands what we do,” says Vishal Mehta, the founder and CEO of Infibeam. He is a slightly stocky man with a full head of hair. “When people don’t understand, they say all sorts of things,” he raises his voice. He seems to be winding himself up. “It is all because they don’t trust us,” his voice rises another octave. Why should they? “Because they should.”

Mehta or Vishal bhai (as he is known in the circles) is the CEO and founder of Infibeam. It is one of the largest e-commerce companies in India.