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Peeling the onion

Infibeam’s house of smoke and mirrors

Few companies know how to make money off the internet. Fewer still go on to list in the public market. Infibeam is a company which checks both these boxes. But ask around and there are voices of scepticism and befuddlement on what Infibeam actually does and how it makes its money

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“No one understands what we do,” says Vishal Mehta, the founder and CEO of Infibeam. He is a slightly stocky man with a full head of hair. “When people don’t understand, they say all sorts of things,” he raises his voice. He seems to be winding himself up. “It is all because they don’t trust…

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