It was a demo that led Sanjeev Bikhchandani, the founder of online classifieds giant Info Edge, to buy into the vision of Policybazaar. The year was 2008. At the time, insurance policy comparison in India was a fledgeling concept, and Yashish Dahiya, Policybazaar’s founder, was looking for someone to back his insurance comparison platform. At a meeting with the Info Edge founder, he made a bold claim. Dahiya, despite zero knowledge of Bikhchandani’s insurance purchases, told him that he was paying 60% too much for his car insurance. Sure enough, he proved this claim using his policy comparison platform. This piqued Bikhchandani’s interest, and shortly thereafter, Info Edge became the first company to invest in Policybazaar.

That bet—Rs 20 crore ($2.73 million) for 49% of Policybazaar’s parent company ETech Aces—has yielded tremendous value for Info Edge. Today, even after multiple venture funding rounds in Policybazaar have seen that stake reduce from 49% to 13.6%, Info Edge’s stake is valued at Rs 402 crore ($54.8 million). (To be sure, Info Edge invested another $50 million in the latest round.)

With Policybazaar entering the hallowed unicorn club (startups valued north of a billion dollars), Info Edge has found itself in a unique position. The company, India’s oldest listed consumer internet firm, suddenly had two unicorns in its investment kitty—food discovery platform Zomato being the other. Most venture capitalists would kill to have two early unicorn bets in their portfolio.

But Info Edge is not a VC firm.

Nonetheless, with investments like these, it has found a unique way to create value for its shareholders. They’ve provided a huge boost to the company’s valuation, and it wouldn’t be wrong to call Info Edge one of the darlings of the stock market. In the last three months alone, its stock price has surged more than 14%, while it has seen a close to 46% jump over the past year. As of 26 October, its stock was trading at Rs 1,595 ($21.81).

Unlike VCs, who need to return most of their investment gains back to their own investors—Limited Partners (LPs)—Info Edge has no such compulsion. Because its bets are funded by cash generated by its own businesses. Prominent among them being its recruitment platform, Naukri.com, in addition to other platforms like 99Acres (real estate) and Jeevansathi (matrimonials).

But as Info Edge’s flagship vertical, Naukri’s leadership in the recruitment business is the engine that has powered the company’s investments. Cash on the company’s (Info Edge’s) books has gone up from Rs 478 crore ($65.2 million) in FY14 to Rs 1,606 crore ($219.8 million) in the first quarter of FY19, primarily driven by Naukri. Since FY14, Info Edge has clocked a 16% year-on-year (YoY) revenue growth, with its operating margin now standing at a healthy 33%.

AUTHOR

Vandana

Vandana is based in Delhi. She covers vertically focussed startups in consumer internet space and also writes on travel tech and smartphones for The Ken. She has spent 13 years in journalism covering a wide range of subjects- equity markets, mutual funds to education and skilling, working at organisations such as Business Standard, CNBC TV18 and The Week in the past.

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