It’s not just politics that makes for strange bedfellows. Adversity would just as well—a fact that players in India’s pharmaceutical industry have had no choice but to come to terms with. The events of the last couple of years have culminated, in April 2021, in the quiet acquisition of two companies—market research firm AIOCD Pharmasofttech AWACS Pvt Ltd and business-to-business healthcare tech platform Pharmarack Technologies. 

On the surface, the deal is an unlikely one. The entity that acquired these two companies, DigiHealth Technologies, isn’t just a company that offers tech and marketing solutions for pharmacy chains.